CLIENT PROFILE:
Name *
Name
Phone
Phone
If applicable
Just for fun!
YOUR BUSINESS:
You know your business best, and we'd like to learn more about what you do in order to effectively help tell your story! When filling out the following section, try describing your business as if we were casually chatting in person. No need to sell us on your services here, just tell it like it is.
YOUR AUDIENCE:
In this section, we’d love to get to know your audience better. They are who we need to attract, after all. Please be as descriptive as possible.
If you have more than one type of client, feel free to explain!
YOUR COMPETITION:
Let's take a closer look at your industry and figure out who you're competing with. By getting to know these people and / or businesses on a deeper level, we'll be able to pinpoint ways in which your business can stand out.
CLIENT'S ETHOS:
Every brand has a voice, so let's do a quick "this or that" exercise, where you bold the winning adjective on each line. If your decision on a certain line is more complicated, or if you'd like to explain more about why you chose a certain word, please do!
Classic or Modern *
Luxurious or Economical *
Formal or Casual *
Calm or Animated *
Young or Mature *
Raw or Refined *
Playful or Serious *
Simple or Ornate *
LIKES:
We'd love to get a preliminary feel of what you’re looking for in our project together, so let’s set some benchmarks! Please list 3-5 visual examples of logos or type that you believe are inline with your brand’s aesthetics as well as an explanation of why
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Please list them here!
DISLIKES:
Please list 3-5 visual examples of logos or type that you believe are NOT inline with your brand’s aesthetics as well as an explanation of why.
http://
http://
http://
Please list them here!